Our Approach

Communications has long evolved from being part art and part science to a respected practice with a plethora of specialties.  Yet, communication projects are often designed without methodological rigor and too often they produce ambiguous outcomes.

At Sochin, our thinking is informed by current research and international best practices in the communication industry.  We strive to deploy cutting-edge frameworks, analytical tools, and technologies that deliver continually improved services to our clients.

We strongly believe in spending time with and listening to our clients in order to discern their needs and true objectives, build tailored approaches to each assignment, and install a robust project evaluation mechanism.

Our Capabilities

We offer clients a full spectrum of services that evolve around our boutique approach to strategic communications.  Our capabilities have been honed over the years by reflecting on the outcomes of projects and embarking on a path of continuous improvement.  We always configure project teams with highly specialized and experienced consultants who have the best skill sets for a given assignment.

Research
Research
Our consultants are adept at conducting primary and secondary research which informs our project design and evaluation phase. Research can take the form of synthesizing existing reports for relevant findings to holding focus groups or conducting public opinion surveys.
Capacity Building
Capacity Building
We design and implement training workshops that teach communication frameworks and also build practical skills needed for press officers, spokespeople or corporate leaders. Courses are taught using a combination of lectures, case study discussions and assignments carried out by participants
Communications Strategy & Planning
Communications Strategy & Planning
Communication campaigns require thoughtful planning in terms of how they can achieve organizational objectives, deploy the right mix of channels and messages, and assess outcomes with appropriate key performance indicators. We can draft communication strategies and integrated plans that are actionable and effective for clients in various sectors.
Crisis and Issues Management
Crisis and Issues Management
Reputations can be damaged in less time than it takes to build them. How an organization reacts to unexpected events can have a long lasting impact on business operations and perceptions in the market place. We put in place robust crisis protocols that help organizations navigate challenging times and protect their reputations.
Digital Outreach
Digital Outreach
The digital landscape is constantly evolving yet it is imperative to know which channels are popular with certain audiences. We can design and implement memorable digital campaigns that transcend the digital noise.
Public Affairs
Public Affairs
Successful communication campaigns require an extensive mapping of stakeholders and a customized approach to reaching audiences regardless if they are from the government, political, corporate, or civil society sphere. We can perform detailed stakeholder audits and advise on the optimal way to engage diverse audiences in a matter that will be beneficial for for our clients.
Reputation Management
Reputation Management
Building your brand requires a clear vision and tremendous resources over time. Your brand equity is valuable but it requires an ongoing messaging campaign. Our consultants will ensure that your brand keeps pace with your organization’s growth and evolution.
Monitoring & Evaluation
Monitoring & Evaluation
It is critically important to have listening platforms in the traditional and social media space to know what is being said about a brand, a company, or a given topic. We use these valuable insights to derive better engagement strategies and get real-time intelligence in times of crisis management.
Media Relations
Media Relations
Knowing the media landscape and maintaining amicable relations with specialized journalists is essential when conveying a client’s story to the public. We want to ensure that your story stands out from the daily chatter in the news and that your target audiences clearly hear your messages